Not all of your conversions on your store can be easily attributed to Autoresponder Max. A confidence level is calculated for each conversion and reported within the export of the Revenue Performance. The confidence level is a number between 0 and 100, with 100 being the highest confidence and 0 being the lowest. The information contained within the export is all occurrences, which may include duplicates. Any metrics you see reported within the Dashboard have duplicates removed.
What information contributes to the confidence calculation?
Customer interactions within an email (views and clicks)
A cookie on the customer's browser
The customer's email address
The customer's IP address
How is the confidence calculated?
By default, a confidence of 100 means the customer clicked/viewed an email, had a cookie in their browser and placed an order. The cookie will only last as long as the browser is open (session cookie). From there, confidence is calculated based on the time distance of an email interaction (view or click) to an order. The closer the interaction occurs to the order being placed, the higher the confidence. The farther away the interaction and order, the lower the confidence. Anything beyond 7 days apart is treated as 0 confidence. The default confidence for click interactions is 90 and for view interactions is 75, so a view attributes less to the confidence. The interaction and order placed is associated by both the customer's email address and IP address, if these do not match, no association is made. The order must also be in good standing (e.g. not canceled), however, if order changes in the future, it will not be removed. The customer interaction with the highest confidence is always used. Currently, there is no limit how long ago a customer can interact with an email, as often customers go back and view prior emails, and we feel these attribute to the email campaign.
What can prevent proper calculation?
- Not having Advanced Tracking enabled
- Missing or incorrectly installed Advanced Tracking snippets
- Incorrect modification of an email campaign template or content
- Public distribution of an email intended for a customer